To The Traditional Interpretation Of Modern

Wave in the growing economy, China's advertising creative ideas are constantly expanding stretch. How modern advertising creativity and regional, ethnic and cultural traditions Results matched to cultural continuity and innovation to achieve creativity, has become the advertising workers need to seriously face. At present, due to the breeding of consumer culture and the impact of foreign culture, the ads have been apparent in our "material of this doctrine" features, and cross-cultural communication is also restricted. In such a dilemma before the study of traditional Chinese visual culture and the relationship between modern advertising has become an important issue.This selection of traditional cultural perspectives on the traditional visual culture and the Modern Advertisement internal relationship between, the different forms of Chinese history, visual culture, the meaning of modern advertising creative basis and form the basis of "traditional design culture", "Traditional Painting Culture "and" traditional Chinese culture, "cultural branch of three key resources to mine the essence. The image of the traditional design characteristics and cultural images, the aesthetic strategies of traditional Chinese calligraphy, traditional painting of the "Six" fine theory, the traditional ink contains the spirit of Chinese culture, Chinese characters of "Six" rule and the alienation of Chinese culture and so on, these are Meaning and form from content creation to modern advertising and dissemination of ideas to find creative inspiration, opening up new areas of innovation for China's cultural shortcomings of modern advertising to provide solution.Such studies, in theory the focus of modern advertising logically from the objective reality of advertising and advertising artist's subjective consciousness transferred to the ad itself, the traditional culture of modern advertising, as the place to look within and creation, creation of modern advertising better the essence of both traditional visual culture to provide a theoretical guidance, support and experience of the concept of paradigm, to create more people with deep cultural heritage and suitable for international communication of advertising works.