School Marketing Strategy Of Chinese Traditional Culture Industry

The core material of Chinese traditional culture education is the Sinology. It can help protecting national Culture and succeeding to the Chinese National Spirits and traditional academic culture. The Chinese national culture education can cultivate the Nation Consciousness. The Chinese traditional culture education is also the integral part of our education system. The various types of private training schools and other private sinology schools in Shanghai, which has an income of over a million per year, are showing exuberant vitality of the market. Nevertheless, because of the lack of business and management concepts, it is difficult to survive. The main problem which needs to be solved urgently is how to make proper marketing strategies and implement effective marketing strategies.In this paper, we take the Chinese traditional culture education industry in Shanghai as the research object, to explain the status of the industry, competition and development trend, and to reveal the consumers'demand, behavior and decision-making factors. Additional, we take the Qin Han Hutong Chinese Traditional Culture Education School for an example to research the external market factors and internal problem through interviews. Basis on the analysis and research, we can give a reasonable optimization suggestion of making a market strategy which can be implemented and developed.In this paper, there is some positive meaning for knowing and understanding the Chinese traditional culture education. It also has some certain reference values of the development of private Chinese national culture education and training schools, and it has somewhat realistic significance to solve actual problems which encountered in the operation in the private Chinese traditional culture education and training institutions.