The Medium And Small Business Strategy Of Foreign Trade In Shanxi Makes The Transition And Studies Under The Financial Crisis Background

Strategic transformation has become a hot topic in today's world, enterprise transformation, social transformation, urban transformation and so on, the strategic transformation everywhere. In the context of the financial crisis, a number of enterprises have been restructuring strategy successively, as to the real economy-based foreign trade enterprises felt the brunt of winter's chill, and many small and medium foreign enterprises themselves to face the rising cost of raw materials and capital chain rupture and difficult to resist the cold of the attacks, if not promptly adjust these small and medium enterprises in the strategic direction of foreign trade, many enterprises of foreign trade may not go through this winter. Although the inland provinces of Shanxi, but also inevitably suffered the financial turmoil, many export-oriented enterprises have reduced orders is at the edge of bankruptcy. Obviously, because of the lack of flexibility in its own strategic small and medium enterprises in Shanxi, they crumbled when the crisis came because not to make adjustments timely in the market. It is based on the above background, this paper put together on corporate strategic transformation theories of defined based on the corporate strategic transformation and the general concepts and dynamics, using of SWOT comprehensive analysis of Shanxi Province small trade enterprises face of external opportunities and threats and enterprise's own advantages and disadvantages, and through internal and external environmental assessment matrix and SWOT comprehensive matrix for Shanxi small foreign trade enterprise strategic transformation Development, trying to find for the current situation of China and Shanxi Province, state of development of Shanxi small foreign trade enterprise strategic transformation general rules, they are transformation of ways for enterprise management, transformation of enterprise organization structure, transformation of enterprise business development model, transformation of the enterprise structure model of development, transformation of the enterprise market strategy, transformation of corporate financing, Transformation of human resource management, transformation of enterprise culture. In the eight fields, describing and summarizing the enterprise strategic transformation general rule in Shanxi small foreign trade, better for the government and industry researchers, practitioners in the use of corporate strategic transformation reference value. On this basis, the paper also uses field research methods, collection and sorting of the relevant aspects in Shanxi Yongji COFCO Dabao Industrial Food Co., Ltd. strategic transformation,through the company's crisis before and after the export of a series of data comparison, analysis of the company's internal and external environmental changes, view to the adoption of its strategic transformation of the application once again and reviewed the comprehensive analysis and argument, I hope this an example, obtained some hints and enlightenment, to some extent for the Shanxi other small foreign trade enterprises and identified certain strategic transformation direction.