The Research Of Shanghai World Expo Volunteer's Public Service Motivation

With the deepening of Chinese reform, development of market economy, acceleration of economic transition and social transformation, the discussion of life value, longing for beautiful ideal and construction of noble mind have become main stream of the society. The willing of taking part in the social building and management are getting stronger and stronger. Under such conditions, volunteer activities which were born abroad firstly spring up exuberantly since introduced into China. The number and organizational scale of such activities steadily grow in strength while the social servicing capability is also improving continually. Such activity plays a very important role in the process of re-shaping inter-personal relationship, improving social security, disseminating devoting spirit and promoting social harmony. And especially during the recent years, volunteer activities exert huge influence in significant events and incidents such as Olympic Games, Special Olympics, Paralympics and Wenchuan Earthquake etc. The unique active functions developed by volunteer activities are different from those of government and enterprise in national and social fields. The development of volunteer activities has gradually become the center of interest and research of academic community.The World Expo 2010 will be held in Shanghai and volunteer team will be important servicing force during the exposition by its particular devoting enthusiasm, teamwork and civilization display. By comparison with past, World Expo 2010 Shanghai raises unprecedented high servicing standards to its volunteer from recruitment mobilization to organization management and from time span to servicing fields. It is of great theoretical value and practical significance that how to grasp the mobilization by which volunteer participate in public service and how to decompose the current conditions and mechanism of volunteer organization and mobilization. Therefore, the author laid heavy stress on the probe and analysis of volunteer public servicing motivation and proposed his points of view on policies related to volunteer recruitment mobilization. The paper starts from the special background of the World Expo and is based on the specific requirements to Expo volunteer.The topic of the paper targets the servicing forms together with working features of volunteer and focuses on research of participating motivation, intention and expectation of volunteer; research of influencing extent of the participating motivation and incentive demand exerting on volunteer's behavior by using the advanced philosophy of human resource management, documentary data method, questionnaire method and logic analysis method. The main research target is Shanghai citizens (mainly community residents and university students). The paper is dedicated to looking for problems in volunteer mobilization process and puts up with suitable managerial methods for volunteer who feature more emotion-driven essence by combining current conditions and characteristics of Chinese and foreign volunteer activities. Countermeasures and suggestions are narrated on two dimensions: one dimension refers to external environment discussion, i.e. humanity environment building exploration about voluntary servicing mobilization; the other dimension refers to internal incentive discussion, i.e. strengthening internal organization construction of volunteer, seeking right incentive methods within the organization and exploring managerial way by emotion management. Also the paper puts HR management theory to volunteer organization activity and expects providing volunteer managerial work and development of volunteer career with theoretical and realistic basis and experience.