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Food Marketing Chain Of Science Communication Studies

Posted on:2011-08-26Degree:MasterType:Thesis
Country:ChinaCandidate:J J ZhangFull Text:PDF
GTID:2189360308454325Subject:Communication
Abstract/Summary:PDF Full Text Request
Science Communication in the scope of the study is being accompanied by the rapid technological development and social improvement of living standards and further broad-based. Because different areas of scientific results become more abundant, their impact on public life is also increasingly diverse, particularly in consumer products, biotechnology and other fields of research outputs and scientific knowledge and theory in-depth development, and often bring It looks like a great health and facilitation at the same time will bring people to a certain extent, some "side effects", interfere with or endanger the people's normal life and good health.Also in the market economy system, in the interest-oriented industries will inevitably become the first principles of the larger environment, more and more enterprises under the banner of the name of scientific publicity and marketing activities, but under the guise of science is the banner of of interest for large, this paper, the food industry in the Golden Harvest Beer beer manufacturers to disseminate professional and scientific knowledge of beer marketing, publicity gimmick to undertake community case studies, with a view from a case study of Discovery Science and dissemination of its existence, and for science dissemination of research to expand the scope of modest contribution to the game.
Keywords/Search Tags:Science Communication, Community Marketing, Commercial position of the communication paradigm
PDF Full Text Request
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