Study Of Modern TV Ad Creation

TV advertising, as people's lives, which is currently not open to avoid the audio-visual art products, not only to convey business information, but also truly infected with the audience, to promote consumption, leading the life of the spiritual community as a whole the same inescapable responsibility, which is The ad should have a good quality. Advertising is not a pure art, but it must be created out of the use of artistic means, not only to convey a clear business information, more importantly, the audience to correctly comprehend and accept not only the need to analyze the characteristics of television and audio-visual arts and psychology, the audience aesthetic type, but also analysis of audience perceptions of advertising works, understanding and emotional mechanisms. So, how to improve the performance of TV advertising works, power, and appealing it? We, as creators of advertising audiences on the need to analyze the psychological differences between the aesthetic and grasp the audience's aesthetic psychology of the type, combining the characteristics of Television Arts, the use of color, light and shade, composition, sound design elements, as well as the art of montage, a good grasp of the emotional pulse of the audience, according to audio-visual needs of the audience, choose the fit with the audience of artistic expression, not only for the client's goal is responsible, will be brought to the audience to enjoy a wonderful visual banquet, we will be able to successfully create an efficient work of the ad.Through modern advertising aesthetic and artistic expression analysis and discussion, combined with my years of teaching on the university curriculum of professional video ads to provide a number of recommendations, for example, strengthen the basis of art and related art and design courses, set up and literature related to course, Appreciation of literary works may be additional elective courses to open visual arts education courses, students and analysis of audio-visual aesthetic level of the capacity of outstanding works, it is necessary to open viewers psychology courses and the opening of advertising and television aesthetics courses, To foster and nurture students of film-related art and aesthetic self-cultivation, to enrich the future of advertising creators of these means of artistic expression to master skills for the performance of the target audience for the creation of television advertising to lay a solid theoretical basis. In addition to classroom course, the content-rich, but also emphasis on "teaching enterprise cooperation" model of practice teaching, so that the future of television advertising designers have the ability to create more in line with consumer tastes, and has a certain aesthetic a high level of television advertising to reach practical and aesthetic value of harmony and unity for the construction of a modern society, to contribute material and spiritual civilization...