Research On Development Strategy Of Technical Advisory Services Of Tianjin Municipal Highway Administration

Strategic management as a rising vibrant management science in the past 20 years is very important to the enterprise's survival and development. Tianjin Municipal Highway Administration has 24 various types of qualified technical advisory services and in 24 of them, there are 5 services belonging to Tianjin Municipal Highway Administration and 19 technical advisory services belonging to affiliates. In recent years, some technical advisory services do some Strategy research for its own development, but not a holistic approach to all technical advisory services for development strategy of unified planning, based on this, this paper discusses technical advisory services in the overall development strategy and security measures, hoping to provide a reference for their survival and development.The principle for technical advisory services of Tianjin Municipal Highway Administration to formulate the development strategy is to formulate the characteristic strategy that suits the company's actuality based on the company's existing resources and competence and the market which faces.Through the political environment, economic environment, social environment, technology environment analysis,and analysis of technical advisory services in Tianjin municipal road sector and major competitors in the market combined with a comprehensive SWOT analysis. this academic dissertation concludes that from the overall development,technical advisory services belonging to Tianjin Municipal Highway Administration should choose the growth developmental strategy, make use of the resources and advantages of the company, enhance the market competitiveness, and grow rapidly.At the same time to realize growth developmental strategy goal of the technical advisory services, the company should establish the differentiation strategy and the brand strategy to form its own competitive advantage.Finally, the paper makes 4 safeguard measures, including the establishment of the organizational structure adapt to development strategies; focusing on building of the human resources; establishing a modern enterprise system with capital as the link for asset reorganization; building the core competitiveness and attending the overall construction market to ensure achieve of the development strategic objectives.