The Analysis Of Development Strategy In Animation Industry Of Changsha Municipal Government

The animation industry is a newly emerging cultural industry.Along with the changing of people's idea to the animation, the development of animation industry receives universal recognition at various countries as well as each big city of our country day by day. The international animation industry formed the US,Japan and South Korea tripod vertical situation. Having been influenced by the problem on realizes and administrative division,our country animation industry hasn't formed completely ,and it still hasn't good industrial chain.But our country animation industry developed very quickly in recent years.The animation industry integral development presented the good trend of development.The paper in view of the present popular animation industrial development question, from qualitative investigation's angle, adopting the method which the theory and actual unifies,auxiliary by mass data,has carried on new carefully examining highly from the developmental strategy to Changsha animation industry and explores. Through the analysis to The powerful anime nations' development process which succeedding in and which making the progress,we can profit from its animation industry strategy the success. Through the analysis to the big cities' which having influence in animation industry , we can search experiences what its animation industry the superiority and in the development animation strategy worthing to study. Thus Based on,the article utilized the strategic management the related theory. And it analysised Changsha characteristic animation industry the development to face the external environment the opportunity and the risk,the internal environment superiority.After had carried on the overall analysis insufficient,and the exploratory , target-oriented,it proposed Changsha animation industrial development should make strategic choice.The paper proposed Changsha animation industrial development strategic choice:(1) Changsha municipal government must face the cultural demand development animation industry.It must dependence brand drawing animation industry, It must strengthen the policy support, It must encourage economic sectors to participate in a variety of animation business..(2) Changsha municipal government must define animation industry strategy development directio.It must strengthen the plan layout instruction. It must support the enterprise conformity resources. It must increase the fund support dynamics. It must Insist the original primarily.(3) Changsha municipal government must encourage the enterprise to develop the overseas market. It must strengthen cooperation with other animation bases. It must form the animation industry diligently the place technical superiority. It must completes the enterprise management and operation positively the consultation.(4) Changsha municipal government must strengthen the government to the animation industry management and the coordinated service. It must guide the animation enterprise to continue the external service shift positively. It must strengthen the animation talented person's raise and the introduction.The paper research take practice as a foundation, face the actual problem,the synthesis utilization related theory, is quite systematic to Changsha animation industrial development environment and the strategic choice's discussion comprehensively, has been clear about the frame for the next step research and has laid the solid foundation,simultaneously to the government and the Department concerned formulation and implementation animation industrial development strategy,grasps and pays special attention to the animation industrial development work highly from the strategy and the overall situation to have certain reference value.