Research On Developmental Strategy Of Changchun Lear Faw Fusheng Automotive Electrical And Electronics Co.,Ltd.

There are a lot of opportunities and risks in China's automobile industry's future prospects. After the automobile industry has sharp growth in 2009, 2010; the China's automobile industry to fall into low speed increasing, the overall sales anabasis in 2013; The industry enter a stable period in 2014. the national economic is having transforming thatChina' automobile industry will get rid of large scale increment mode into focusing on delicacy service mode. The whole automobile industry sales will decrease, and this situation will keep in a period. Manufacturing automotive industry growth is still slightly higher than other industries, but the difference is shrinking, the automotive industry is still one of the main directions of investment, but the risk of economic slowdown the automotive industry is also increasing. And the development of new energy vehicles has been showed up since 2014, the transformation of the automotive industry is happening, the competition will become increasingly fierce in the automotive industry. How should we do in this environment, to fit the developing environment, and quickly enhance their competitiveness and adapt to market development, with very far-reaching significance.This paper analyzed for Changchun FAW Fu Sheng Lear Automotive Electronics Co., Ltd. internal and external environment, and analyzed strengths and weaknesses of Changchun FAW Fu Sheng Lear Automotive Electronics Co., Ltd. with SWOT analysis. In the current environment the case of a combination of opportunities and threats for the company's future development strategy has been studied.The first chapter expounds the theoretical basis of strategic management. And some analysis methods of strategic management research.The second chapter for the domestic and foreign current economic situation, and then the development of the domestic automobile industry market, Changchun FAW Fu Sheng Lear Automotive Electrical current operating conditions and problems that exist Electronics Co., Ltd. were brief and analysis.The third chapter using PEST analysis and SWOT analysis method, the basic situation of automotive electronics Changchun FAW Fu Sheng Lear Electronics Co., Ltd. of Seoul, with the current development of the country and affect the economic environment, the company's strengths and weaknesses carried out a detailed analysis.The fourth chapter according to the analysis results, suggested that the company currently required in the competition in the automotive industry and automotive industry is in transition pressure surge situation, should be combined with the company in the industry, the strategy of using the backward integration of the overall strategy, the acquisition of software company, through improving technology, to promote the development of enterprises. At the same time, through the differentiation of competitive strategy, the expansion of the market. Use of the current auto industry overall transition towards intelligent customer lightweight, new energy development, providing technical assistance to seize the existing customers to share success into the surrounding other OEMs, rapidly enhance their visibility. As well as to achieve these strategic companies should be in technology, finance, human resources, project management, marketing aspects of the corresponding measures should be taken.