The USB Key Marketing Planning For Corporation D

This thesis discussed the USB key marketing planning, by using several management theories. As information technology and Internet technology continues to develop, USB key as an important information security and privacy protection products, gradually enter the market. In the international market, USB key from the development stage has been a gradual move toward maturity stage. The domestic market is beginning to flourish in recent years, rapid passing the introductory stage, into the development stage. At this stage, USB key product technology gradually stabilized, the product has been accepted by customers gradually, and consumer groups continue to grow. The continuous development of the USB key market; leading to its major raw materials a substantial increase in the demand for IC chips, such a timing is suitable for corporation D, among the best of the China's IC industry, involved in the market. In this paper, beginning with the current market situation analysis, by using SWOT analysis, PEST analysis and so on, analyzed the competitive environment,determine the critical core competitiveness and competitive factors. Aiming at the characteristics of the market for integrated circuits, proposes the necessary of Corporation D to enter USB key market. Pointed out that corporation D should choose the domestic USB key market, the most reasonable target customers into the market, and determined the marketing and product plan. Then expounded the principles of marketing plan and implementation steps, and made control method for each of the implementation steps. Finally prospected a long-term goal that corporation D how to use its existing market to expand market share further.