The Model And Application Of Information Transparency In Business To Business Electronic Markets

B2B is the new business model in enterprises trading in 1990s, and well known as a useful way to reduce the cost, increase the transparency of pricing,produce the fluidity in market, and provide the suppliers with better procedure.However, we find that B2B haven't been more popular with the visible and available attributes growth at the beginning of 21 century. We see many companies' leaving or having no willing to join in. This paper is designed to explain why the information transparency exposes the weakness of some companies. Those companies include the high cost in substitute market and low cost in complement market, yet which could be altered by industry risk and regulation.The decision making by different types of enterprise on B2B under the transparent information will be the clues in this paper. Also the incomplete information static game theory, cost theory, need and supply theory are adopted to set the entering decision by B2B company with quantity and price competition. The actual operation situation and data has proved the conclusions of model. Consequently, the strategies on information transparency to the development of B2B market are improving the B2B platform and mechanism management of the electronic market.