After The Reorganization Of The Telecommunications Market In Rural Areas Guigang Of Guangxi Marketing Strategy Chinese

This article attempts to apply the knowledge of management, from the following aspects discussed in the development of China Mobile's rural market strategy. The rural market has great development costs,fewer personnel,Traffic inconvenient and other feature, the network-building of rural needs to research and development combined, it has some difficult and challenging. The rural network construction and development strategy, for China Mobile in the competition to fully tap its own advantages, strengthen the core competitive power, has a certain practical significance. This article from the start of the competitive environment of the rural market, apply the use of SWOT analysis, PEST analysis and portfolio analysis and other means to analyze the strategic environment to determine the core competitiveness and competition, For the rural characteristics, put forward the, strategic program about extensive building of networks. This article put forward three kinds of development strategy of the program, respectively:1. Network strategy; 2. Service strategy; 3. marketing strategy.