Guangxi Telecom 3G Marketing Strategies For The Times

From 2008, China's telecommunications industry restructuring to the Commission a letter in early 2009 working on the official issuing 3G licenses, there has been concern about the 3G business in China's development pattern along the dust settles, the domestic communication market and formed a new telecommunications, new mobile, new Daquan service operator China Unicom three pillar of a new pattern.The all round business operation to China Telecom provides a good opportunity for development as well as a newcomer to the mobile communications market, to the mobile communications market in the fierce scramble for a place, also faces enormous challenges. To the domestic mobile business market research marketing strategy, develop a practical marketing strategies to ensure that 3G era, business operations running smoothly.This article focuses on the communications industry market in Guangxi, the first method of using PEST communication market in which to analyze the macro environment, well Guangxi Telecom's internal resources research, SWOT model combining the current telecommunications market in Guangxi Telecom's strengths, weaknesses, a comprehensive analysis of opportunities and threats. Based on this theory from the use of 4P product, price, place and promotion four areas of Guangxi Telecom 3G era in marketing strategy.