Market Investigation And Research On Marketing Strategy Of Some A City's Country Mobile Telecommunication

Now the competition of mobile telecommunication market is drastic more and more.Cellphone market will be saturated and telecommunication product will be consubstantial in future. And price war is also inevitable. In order to retaining existing customers and enlarging share of mobile telecommunication market step by step,mobile telecommunication operators must face drastic competition and sell their telecommunication service to object subscribers by subdividing market and locating object effectively and exactly.Mobile telecommunication operators will pay attention to country market.Country section will be a latent market providing new customers.Especially constructing the new socialistic country is a important object as the eleventh five years plan.It will be forseeable that country economy will be developped and lives of countrymen will be improved .Consumption of country customer's mobile telecommunication will increase greatly.So mobile telecommunication operators must make market investigation in country and make marketing strategy for country market.In this thesis,author researches country mobile telecommunication market in some a city and analyses the special social and economic condition of Some a City, uses questionnaire's method to deeply research the condition of mobile telecommunication market and the feature of cellphone customers's consume in the City. Based on Comparing the city's Mobile Telecom company's key index with the Unicom company's one ,auther analyses objectively the existing question and shortcoming of the city's Mobile Telecom company's work and to table a proposal for the city's Mobile Telecom company.In the end,the instructive idea about the city's Mobile Telecom company's strategy developing country market is given.Some proposal and marketing strategy given in the thesis is instructive for the city's Mobile Telecom company to enlarge market's share step by step .