Research On Optimization And Coordination In Telecom Value-added Services Value Chain With Different Investors

With the fast development of telecommunication and internet, China telecom market becomes more open and the competition among mobile operators becomes much more intense. In such an instance, value-added telecom services are viewed as an edge tool to enhance competitive advantage for both mobile operator (MO) and service provider (SP).With the blooming emergence of value-added service in China telecom industry, the cooperation mechanism between mobile operator and service provider is urgently needed. In this paper, we propose a coordination mechanism based on revenue sharing with quantitative analysis. Two secnarios are presented and stuidied with Mobile Operator and Service Provider as different investors. First, we present the structure of one value-added service chain in China telecom industry. Then, we formulate the revenue sharing mechanism between mobile operator and service provider by using game theory with two secnarios. Finally, numerical examples of revenue sharing mechanism based on real data are given.