| China Telecom is facing rapid loss of traditional voice services, broadband business decreased year by year and growth in mobile business started slow, and therefore, China Telecom to expand in the face of the challenges of marketing is particularly severe. The so-called conduits may be the world, in face of product homogeneity, white-hot sales market competition, marketing channels and the importance emerged.In this paper, Shenzhen Telecom Yantian Branch East Lake Marketing Center investigates its own Substantiality channel, first specific to research of domestic and international risk management theory, literature, information. On this basis, analyzes the classification and cause of risk on the telecommunications marketing channels, and especially focusing on analysis of the telecommunications-based marketing channels of internal and external risks. Then, through analysis to current situation and risk of domestic and international operators' marketing channel construction, and further identify the risk on China Telecom's marketing channels, mainly for Substantiality channel, at the same time, offer risk response plan accordingly.Currently, researches specific to risk management of China telecommunications marketing channel, are relatively small, hope that this research, could provide a reference for risk management of domestic telecom operators Substantiality channel. |
