Research On Channel Transformation Of Traditional Telecom Operators In Mobile Internet Background

With the explosive development of Internet technology and mobile Internet social networks, the survival environment of the traditional communication industry has become increasingly severe. The industry has been impacted by the huge impact of the industry. How to transform the mobile Internet era, especially the research and transformation of marketing channels has become an important issue for major telecom operators.In this context, Yunnan mobile channel strategy research and transformation is becoming more and more important. In this paper, we first analyze the marketing channel’s related theories, including the connotation and theoretical basis of marketing channels. Secondly, analyze the external environment of Yunnan mobile channel strategy, including the company’s political, economic, social and other macro external Environment and industry.