Research On Marketing Strategy To Promote The Competitive Power Of The Furniture Enterprises In Heilongjiang Province

Since reform and opening, China's furniture industry at a very rapid pace to grow rapidly, Since 2004 China has ranked as the world's major exporter of furniture. In recent years the global financial crisis, although the furniture industry has a certain influence, but according to experts predict, China's furniture industry demand situation has not changed. The furniture industry in Heilongjiang Province in recent years, the strong support of national policy, the company is not out of the woods, weak product market competition, market share is low, so how to adapt to the needs of the market economy, the resource advantage into economic advantage and continuously improve their competitiveness, it has its own significance.This paper is fully aware of the marketing strategy in the furniture industry in Heilongjiang Province to enhance the competitiveness of the importance and significance, based on furniture in Heilongjiang Province to enhance the competitiveness of enterprises for the purpose of marketing from the perspective of trying to find solutions to their problems.The paper in the collection of information at home and abroad on the basis of a number of related to competitiveness and marketing of related theories, the first furniture company in Heilongjiang Province combining the actual situation of enterprises in Heilongjiang furniture was SWOT analysis of marketing environment, for the following development of Advancing Province, the competitiveness of the furniture industry has laid a foundation of marketing strategy; then this paper furniture in Heilongjiang Province to evaluate the competitiveness of enterprises, the overall furniture industry in Heilongjiang Province reached the conclusion less competitive; Finally, the paper analyzed to enhance the Heilongjiang Provincial furniture industry competitive marketing strategy, product strategy, pricing strategy, channel strategy, promotional strategy developed a number of four targeted marketing strategies and measures, and make furniture marketing strategy safeguards in order to improve the enterprises competitiveness. This study will help the furniture industry in Heilongjiang Province on their competitiveness more accurately grasp the situation, for the furniture industry in Heilongjiang Province, from a marketing point of view to improve the competitiveness of enterprises to provide information and reference.