Semiotics Of Furniture, Passing On Our Culture And The Establishment Of The Mainland Furniture Brand

Chinese tradition has a long history,and left us a lot of valuable cultural treasure. All the products of the activity for the human being are the products of the cultural including the furniture design. In the currently cultural heritage concerning furniture design, some of it get up the products semiotics and cultural context contact and vaguely study the use of products semiotics on products design. It lacks of the study with clear aims on the products of a specified kind. There is also some study on the system of furniture semiotics which uses the furniture semiotics as a research object thorough research. But at application, it only explains the cultural category and application method that related to the furniture semiotics and doesn't point out how to use the furniture semiotics to deliver the context and establishment mainland brand.This text made up the shortage of above two type elaborate a designer how take the practical function of furniture as foundation, height the consideration people's physiology, mental state, region to divide the line dissimilarity consume of market, aim at a business enterprise characteristics to code, decode, combination, adjust, and create the race furniture brand which's full of Chinese features and applicable to modern life. And take the Landbond for instance, we can decode the material craft, structure function, the usage, the culture and the appreciate function of the furniture semiotics to analysis the mainland furniture how to deliver context, how to win consumer and market, how to set up the image of mainland furniture brand.Then draw a conclusion that furniture symbols to be applied in design, more specification should be involved in the level of appreciation, the level of market and level of cuturl, then seriely, then brandlized and excellent works may come out.