Study On The Operational Mechanism Of Government-led Regional Tourism Cooperation In Jiangxi Province And Its Surrounding Areas

Jiangxi Province is rich in tourism resources and good conditions for tourism development, but the development of tourism is in a relatively backward state. In addition to strengthening internal cooperation to improve market competitiveness, regional tourism cooperation is also a good way to make the tourism develop rapidly. In recent years, regional tourism cooperation in Jiangxi province and its surrounding areas already have some development, but it was slow and didn't have a very good effect. That is mainly because the problem such as the imperfect cooperation platform, uncertain cooperation mechanism, no normal cooperator and uncertain coordination content in the current institutional environment. So, search a right and effective operational mechanism to ensure the smooth development of cooperation and really promote the development of tourism is looming ahead.In this study, firstly, some barriers are conclude by studying the current situation of regional tourism cooperation in Jiangxi and its Surrounding areas, then analyze the regional tourism cooperator (government, tourism association, tourism enterprise) and the necessity of government plays a leading role in the cooperation. After that, take the regional tourism cooperation in Jiangxi and Hunan, regional tourism cooperation in Jiangxi province, Zhejiang and Shanghai as a typical case, base on discuss their basis and current situation of the cooperation, give some effect advice target the problems. Finally, on the basis of Previous studies and integrated with the tourism development in Jiangxi, constructed government operational mechanism, tourism association operational mechanism and tourism enterprise operational mechanism of the regional tourism cooperation in Jiangxi province and its surrounding areas.