The Flexible Model Of Peripheral Equipment Distribution Channels

Distribution channels are the bridge of producer and consumer. Products only through certain channels of distribution can be at the appropriate time, place, in an appropriate price for supply to users. Thereby overcoming between producers and consumers of the differences and contradictions, to meet the needs of the market, that is enterprise marketing objectives. The quality of an enterprise distribution channels is important to the market share of the maintenance and enhancement. In particular, as enterprises increasingly fierce competition, product homogeneity more powerful, similar products in the performance of the increasingly narrow the gap, distribution channels, the competition has played an increasingly important role. Distribution channels as a marketing mix four Ps One of the key elements of the marketing decision-making enterprises play a key role in the impact. Effective distribution channels is the marketing activities of the key to success, is overcoming the preconditions for competitors, is protection to reach the overall goal of enterprise.As in recent years, the entire community of the level of office automation increasingly high demands, an increasing number of peripheral equipment began to enter SME and the average family, and all kinds of peripheral equipment continue to emerge, peripheral equipment market competition is becoming fiercer and fiercer. However, the existing peripheral equipment distribution channels have not model good meeting the demand of users, in practice emergence of a growing number of problems, such as low efficiency and high costs, poor controllability, weak service, and other issues become more prominent, although the development of the market has made some adjustments. But fundamentally coordinate distribution channels and channel status efficiency, the cost advantage between incompatible, never really found suitable for peripherals products distribution channel mode. So how to improve the product distribution channels outside of the competitive capacity, and how we can better meet the diverse needs of users, related research is urgently needed to solve the problem. This article attempts to customer value and service flexibility two-pronged, and give a new distribution channels mode suited to the peripheral equipment.Based on the research of domestic and international distribution channels model, combining the status quo of the peripheral equipment distribution channels in china, indicate the main problems that the current distribution channels facing. To achieve maximize customer transfer value to be the improvement target and make the flexible service theory applied to the distribution channels, put forward flexible peripheral equipment distribution channels mode, and achieve the ultimate purpose to improving customer transfer value.