Study On The Issue Of Rural Tourist Attractions Planning For Heilongjiang Province

With the flourishing development of the tourism industry during 1950s, rural tourism is gaining more and more popularity among tourists. Meanwhile the construction of a new socialist countryside provides a good development opportunity for rural tourism. The rural tourist resources in Heilongjiang Province are very abundant. As an agricultural province, Heilongjiang Province has 46 million square kilometers of area. Featuring natural, simple, magical and rugged It is blessed with natural resources such as snow, big volcanoes, big lakes, large wetlands, Great Plains, large forests and other natural resources. What's more, it has over twenty minorities, therefore folk customs are unique. In our country, the burgeoning rural tourism industry and the diversity development of rural tourism products have pushed tourism forward greatly in Heilongjiang Province. Rural tourism has become a significant section of tourism development strategies and rural tourism have shown a trend of diversified development in Heilongjiang Province. Against this background, planning of tourism attractions has become a study hotspot currently.In this paper, a comprehensive analysis method of document, specification and field trip is employed to studying of rural tourism planning.. Read a great deal of documents about rural tourism attractions planning theory, comparatively study the foreign rural tourism experience and carry out on-the-spot investigations to MaoEr-mountain beauty spot which is the typical rural tourism in Heilongjiang Province. This article describes the situation of rural tourism attraction in Heilongjiang Province, presents the problem about rural tourism attractions and puts forward some countermeasures. At the same time, deeply studies MaoEr-mountain beauty spot planning. This study of rural tourism planning has some referential significance about rural tourism attraction in Heilongjiang Province.In this article, the background of thesis selection, recent advances in the questions of tourism attractions planning at home and abroad, ways of research and the technique routine of the system, basic concepts and theories on rural tourism attractions planning are mainly introduced in the first part. Actual conditions and problems of rural tourism attractions planning in Heilongjiang Province are analyzed deeply in the second part. The paper considers that, in Heilongjiang Province, there are many problems such as imperfection and irrationality of tourism attractions planning, tourism facilities inadequate and disordered management, the lack of personality characteristics of the planning, the weak of brand awareness, the low of natural resources protection consciousness and so on. In the third part, the experience and method of tourism attractions planning abroad are summarized. This article advances the Heilongjiang rural tourism attractions planning suggestions. For example, scientifically make strategic plans, strengthen a green tourism sense, pay attention to community involvement in planning, implement secondary development of the original scenic area and so on. In the light of the existing problems of rural tourism attractions planning in Heilongjiang Province, The fourth part proposed countermeasures in aspect of Heilongjiang tourism attractions planning after combining the excellent experience and aiding by attractions planning theory. The countermeasures mostly include that strategic planning, government's macro-regulation, community involvement in planning, development of the original scenic area, the popularity of tourist industry, sustainable development of tourism resources and so on. Finally, recurring to the example of investigating MaoEr-mountain attractions, the paper mainly makes an embedded study for specific questions of rural tourism attractions planning.