Study On Method Of The Rural Tourism Development Pattern For Heilongjiang Province

With the structural regulation on rural industry in 1980s, rural tourism has become one the most important ways to deal with the three problems concerning agriculture. The national aid-the-poor program in tourism promotes tourism industry in the impoverished regions, while socialist new village development provides a turning point in the rural tourism. The fact that inbound tourism is uprising vigorously and tourism products have given impetus to rural tourism greatly, especially the measure that determined the protecting ecological environment in 1998 by National Tourism Administration.The great potential will be provided with rural tourism in our country. As a major agricultural province, Heilongjiang Province developed rural tourism in its early time. However, its rural tourism still keeps a lower level for many years compared to other provinces because of its history and geographic location. In order to exploit rural tourism resources fully and help the farmers prosperous and settle the problems of surplus rural labor forces, it is necessary to analyze the current conditions that restrict the development of rural tourism in Heilongjiang Province. Ultimately, its rural tourism will run in the right track and tap reasonably and orderly.The study introduces literature analysis, qualitative analysis and measurable analysis and on-the-spot investigations to research systematically the exploitation of Heilongjiang Province rural tourism resource. Quantities of theories are made on rural tourism, and studies are taken on exploiting rural tourism resources at home and abroad, including research document of Heilongjiang province. Consequently theories and studies are summarized systematically .By practical investigations in typical rural tourism sites of Heilongjiang Province, the study displays the province's general conditions in developing rural tourism .Problems are pointed out in developing rural tourism of the province, and also methods to the problems are introduced, which can be learned in developing rural tourism in the region to some extent. The first section of the study gives introduced to the effects of the subject, progress of rural tourism at home and abroad and methods techniques of rural tourism. At the same time, basic concepts and theories of rural tourism are given by which put forward the process of exploiting rural tourism resources. In the second section, it emphasizes to analyze the actuality and problems in exploiting rural tourism in Heilongjiang Province, discussing the rural tourism of the province with respect to its market, resources and policy. The study holds that rural tourism of Heilongjiang Province is retained by many problems, such as planning improperly and lack in terms of touring products' cultural connotation, unique, fundamental facilities, professional workers, advertising and protection on ecological environment. The third section, by collecting experience and lessons from developed countries and regions, analysis the historical and economical backgrounds of developed countries and regions. It point out the international experience for Heilongjiang Province in the development of rural tourism :the government play the main part, make rural tourism run steadily, upgrade product's quality in relevant to rural tourism, improve the touring environment and its infrastructure of reception and combination and protection. The last section of the study sets out the right pattern for rural tourism in Heilongjiang Province, through analysis on major ten developing patterns of rural tourism in china. It raises methods for rural tourism in Heilongjiang Province and delivers suggestions in the sphere of government's main role, planning as a whole, exploitation scientifically, improvement on subsidiary facilities, reinforcing tourism promotion, increase on the quality of tourism workers and strengthening ecological protection.