A Study On Different Relationship Between Tourist Experience And Satisfaction In Different Type Of Tourist Attractions

Undoubtedly,the 21st century is an era of experience economy, the essence of tour is the pursuit of experience. The tourism industry can and must be faster than that of other industries to enter and adapt to the experience economy era due to the experience attribute of tour. As the most important component part of the tourism industry, Tourist attractions are the main attraction to attract tourists. Therefore,the tourism experience in the tourist attractions is the heart of the Destination experience. To a large extent, it determines the overall satisfaction of tourists, which ultimately affect the continuing operations of tourist attractions. To enhance tourist satisfaction of the tourist attractions, it is necessary to create a rich tourism experience for visitors. Therefore, it is necessary to research how to raise visitors'satisfaction from the perspective of tourists experience.Ittelson (1978) pointed out that the travel experience was formed by the activities and the environment, different combinations of activities and the environment will have a different experience. Due to the stimulation of distinctive experience environment or experience media, Visitors have differente tourism experience feeling in different scenic spots. Understanding disparity in our experience is of great importance to enhancing management levels in tourist attractions. Therefore, the article also focus on the tourists experience differences in different types of tourist attractions.This thesis mainly discusses five aspects.First, the difference in tourists' demographic characteristics and tourists'behavioral characteristics in different types of tourist attractions; Second,the influence of demographic characteristics and behavioral characteristics of tourists on tourist experience;Third,the difference in the key tourism experience pattern in different types of tourist attractions;Fouth,the relationship between tourism experience and satisfaction;Fifth, the difference in the key experience factor to influence satisfaction in different types of tourist attractions. According to the SPSS output, the research model and prior hypotheses had been substantially. The main conclusions the paper drew are as follows:Firstly, there had significant difference with the visitors'demographic variables and behavior characteristics, including age,education background, occupation, income, living place,numbers of group members,the previous experience,traveling partners;Secondly, visitors'demographic variables and behavior characteristics (including age, marriage, education background, income,living place, the previous experience,traveling partners) have influence on people's visictors'tourism experience.Thirdly, there had partly difference with tourism experiences and satisfaction in different types of tourist attractions.The key tourism experience type of Natural scenic spots and Humanities scenic is Estheticism experience;But the key tourism experience type of theme park is Entertainment experience.Fourthly, the effects of tourism experence and satisfaction were found:all of the four tourism experence have remarkable impact on satisfaction.Fifthly, there had partly differences in the key experience factor to influence satisfaction in different types of tourist attractions.In Natural scenic spots and Humanities scenic,Estheticism experience has the biggest impact on tourists' satisfaction.But in theme park, Entertainment experience has the biggest impact.