| At present,with the development of society,people's consumption concept and lifestyle are changing gradually.Tourism has become a necessity in people's life.With the popular concept of tourism,level of demand for travel and people are constantly changing,people not only meet in the famous tourist attractions,also hope to have such natural way of rural leisure and leisure tourism,visible,people's demand of diversified tourism become.Driven by the strong demand for tourism,leisure tourism is not only a change in people's lifestyle,but also a new economic phenomenon.As a result,China's tourism industry has continued to develop,and began to enter the high demand,popular development period.Rural tourism is the biggest advantage of its"original",which provides the most primitive natural light,the most primitive life of the country,most of the original rural culture and so on,the height of this invisible pressure and "overcrowded" highly stressful life in the city to form a strong contrast.Therefore,rural tourism is more and more popular among tourists.Based on this,this paper tries to analyze the influencing factors of tourist satisfaction in Putian picking leisure agricultural area from the supply side,that is,the perspective of scenic spots.This article selects the representative in Putian in the development of rural tourism scenic spot are studied,based on systematic review of related literature,constructing the conceptual model,and through empirical research on rural tourism scenic spot of domestic tourists visiting the scenic spots,to validate the relationship between the landscape,scenic environment,scenic spots,products and services scenic area scenic area management and service attitude,overall satisfaction,in order to understand the influence factors of tourist satisfaction,improve the quality of tourism services,to provide some guidance for promoting the sustainable development of rural tourism in Putian.First of all,based on literature review of the theory as the theoretical basis of the research,and combined with the characteristics of Putian rural tourism area of previous studies,put forward the concept of rural tourism in Putian scenic tourist satisfaction and Putian rural tourism scenic tourist satisfaction factors model and research hypothesis.Secondly,through the empirical study of the tourist satisfaction degree of Putian rural tourist attractions by taking the Putian picking type leisure agricultural park as the research object.In this study,in order to verify the influencing factors of tourists model,the first is the preparation of the questionnaire,using the method of reliability analysis and validity analysis to verify the questionnaire,with questionnaire for Putian agricultural park picking tourists questionnaire survey results analysis,single factor analysis,correlation analysis and regression analysis use descriptive.Thirdly,in the empirical study,we mainly study the two aspects of picking type leisure agriculture park,tourist satisfaction and the key factors affecting tourist satisfaction.Through the investigation and empirical research,the following conclusions can be drawn:1.64.15%visitors to the Putian city rural tourism area overall satisfaction,there is still room for further improvement,and there are 6-7 to recommend or revisit intention,the promotion of rural tourism scenic spots in Putian city have more confidence.2.there are two main factors that affect the tourist satisfaction degree of rural tourism scenic spots in Putian.One is the objective factors of scenic spot,and the other is the main factor of two.The objective factors of scenic spot include five factors:scenic spot,scenic environment,scenic product service,service attitude of scenic spot and management of scenic spot.3.the scenic spots,scenic environment,scenic products,services,scenic attitude and management of scenic spots have significant positive impact on the overall satisfaction of tourists.Regression analysis showed that the influence factors of the overall satisfaction of the scenic area from large to small:the scenic landscape,service attitude,scenic environment,scenic scenic area management,products and services4.the individual factors such as gender,age,occupation,education level and income level have significant positive influence on the factors and overall satisfaction of scenic spot.In view of the above conclusions,this research group makes the following suggestions:... |
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