Research On Attraction,Tourist Satisfaction And Revisiting Intention Of Qionghai Boao Tourism Town

In this study,the tourists in the small town of Boao are taken as the research object to explore the relationship between tourism attraction,satisfaction and revisting willing,and to facilitate the extraction of sampling subjects,research tools using SPSS21.0 software package,pre-payment of 300,data processing using statistical methods,including descriptive statistical analysis,reliability analysis,factor analysis,independent sample t test and construction of structural equation.A total of 300 questionnaires were issued,272 copies were returned,and 18 invalid samples were removed.The results of the study showed that the main source of Boao tourism attraction in Boao,convenient traffic conditions,visibility,and the unique local culture in the seaside town;tourist satisfaction,tourist catering prices of several aspects of the town's entertainment facilities construction,catering industry,service quality,the highest satisfaction in town;willingness to revisit.Visitors of Boao Town have high willingness to revisit.The analysis results from the relationship between tourist attraction,tourist satisfaction and revisiting willing shows that tourism attraction has positive influence on tourist satisfaction,and tourist satisfaction has a positive effect and willingness to revisit,however,tourism attraction does not have a positive impact on the revisiting willing.Different demographic variables of tourists show that,tourists of different demographic characteristics have significant differences in the attraction of tourism in Boao town of Qionghai,these are embodied in permanent residence,education,personal income aspects.Tourists of different demographic characteristics have significant differences in tourism satisfaction of Boao town in Qionghai,there are significant differences in satisfaction among different age groups.Tourists of different demographic characteristics have significant differences in revisit willingness of Boao town in Qionghai,it is reflected in the different places of residence and the level ofmonthly income.Finally,according to the results of the study,some specific suggestions are put forward to provide reference for the development and subsequent research of Boao town.