Tencent Development Strategy Research

Founded in November, 1998, Tencent, Inc. has grown into China's largest and most used Internet service portal. Tencent business is a very wide range, including: instant messaging, portal, online games, wireless services, e-commerce, search... ... So, for the whole study of China's Internet industry, Tencent development strategy will be of great significance.In this paper, a comprehensive review of the development process and status of Tencent, and then through the external environment and internal resources owned by the enterprise capacity analysis to extract Tencent's strengths, weaknesses, opportunities and challenges, the end clearly reveals Tencent has three core competitiveness. Then we based Tencent vision and strategic orientation, in-depth study of how Tencent's own core competencies to focus on strategy formulation, and Tencent's current three major strategies were analyzed. Finally, we in the development strategy of Tencent comprehensive analysis, Tencent further clear that in order to ensure the smooth implementation of the strategy should have the resources or the ability to upgrade.Tencent's Internet industry in China's development model be called a great miracle, full-service diversification has created numerous first, but always striking Tencent product since it was copied to pass him. Through a comprehensive analysis of Tencent and the overall development strategy, in-depth study, we found that Tencent model was able to great success is no accident, in terms of corporate governance, personnel training, R & D management or product strategy, There are many unique of the Department and the successful experience. In this paper, Tencent through a comprehensive in-depth analysis of the hope for more development of Chinese Internet companies to provide reference.