Study On The Strategy China Unicom With The Challenges Of Instant Message

In recent years, with the gradual popularization of3G network, in order toWebChat on behalf of the instant communication internet product gets rapiddevelopment, instant messaging products have changed from the traditional point topoint text, pictures, video transmission function, and gradually extended toinformation services, e-commerce, Internet multiple aspects such as finance.Development of instant messaging products exert a great impact on the businessChina Unicom, on one hand, the impact on the Chinese Unicom SMS, MMS, voiceand other basic services, use and income both fell, and also to get rid of ChineseUnicom into flow pipeline presents newchallenges.In this paper, from the development process of the instant messaging service, thegeneral trend of development of instant messaging products were discussed, thedevelopment situation of instant messaging products China Unicom and contrastanalysis and evaluation. The research focus on the development WebChat, analyzesand forecasts the WebChat trend of commercial operation, from a businessperspective and clear WebChat brought to the operator’s impact. Using SWOTanalysis tool, the China Unicom in responding to the instant communication ofinternal and external environment and advantages and disadvantages are analyzed,pointed out Chinese Unicom various challenges and countermeasures analysis tool,using the new7S, of policy rules China Unicom faces instant communication marketoutshines the dominant market WebChat should take, by the above analysis, putforward the Countermeasures China Unicom faces WebChat and instantcommunication product competition and the specific response measures, and theactual case analysis.