Research On The Crisis Information Communication And Response Method In The Internet

With the popularity of the network, the Internet plays an increasingly important role in information dissemination, opinion-forming and strengthening. Objectively government and enterprises can no longer follow the inertia of thinking to resolve the crisis, because the public opinion of network shows the features of main diversity, affecting broad, category diversity, the theme of concentration, focus sustainability, information bias, etc. What is worrisome is that number of government officials and business still don't understand clearly on the characteristics of information on the network, if the online public opinion breaking out, first way of them taking into account is blockage of speech. But the network spread over a broad area, the approach of deletion is clearly not feasible which can only forms dissatisfy, so the government and corporate have to put forward the capabilities of crisis management. Therefore, in the new situation, we urgently need to explore its inner mechanism through researching the dissemination of information laws in the crisis, so as to build an effectively management system to deal with crisis information.This article focuses on the current status of crisis management studies in domestic and international, analyses crisis through typical cases, and combines qualitative and quantitative research methods, researches the laws of crisis information in Internet in multi-level and multi-angle. The article first describes the background and the significance of this study, and builds a basic framework from research methods and related concepts. Then we select the typical crisis events which have great influence at home and abroad between 2007 to 2009 to analyze, mainly using analysis of variance, correlation analysis, Tobin model, GARCH model and EGARCH models, and other research tools to explore its spread pattern. Finally this thesis uses the Duomaomao incident as an example, attempts to create a mode of crisis processing which marked by cyberizens joining in. So we can find a new way to deal with public opinion in crisis and enhance the governments'or corporate crisis management capabilities.