A Research Of Enterprise Crisis Management Based On Information Exchange

There exists in the conventional enterprise crisis management theory an overt insufficiency, namely the intangible factors and their functions in the course of crisis management are neglected, for the existing crisis management theory, basically with the technical factors of crisis management as the core, probes into how an enterprise prevents or handles the arisen happenings from the technical details. And adequate attention isn't brought to the non-technical factors (namely information communication) which have profound impacts on the enterprise crisis management flow and effect.This dissertation probes into how enterprises prevent and cope with already arisen happenings from the aspect of the non-technical intangible factors (the role of information communication in the crisis management, enterprise's internal communication, enterprise officials' attitudes towards the crisis and the autonomy of the department in charge of external communication), which has completely broken through the traditional research approach. The paper breaks through the current research limits at the theory level of enterprise crisis communication and explores how enterprises dissolve the crisis from the angle of the crisis communication, thus not only enriching the enterprise communication theory but also providing new methods and measures to handle crisis for enterprises. As regard to the practical operation level for enterprise crisis communication, the paper constructs a new method to mange enterprise crisis, namely enterprise communication system under crisis situations, which consists of preparation for crisis communication, program for crisis communication, crisis communication system and communication system for crisis disposal.How does an enterprise under crisis situations communicate with its clients, staff, exterior related organizations or media press to enhance the effect and efficiency of the enterprise crisis communication?The paper discusses enterprise crisis management at the research angle of crisis information communication and management under crisis...