Studies On Meat Marketing Strategy Of Sen Hua Food Co., Ltd.

Slaughtering and meat processing industry has a long history, while trade in the regional features make the company was currently highly fragmented industry structure. Firm size and brand concentration is low, product differentiation was not large.Meat products is a industry which develops fast, holds an important position in food industry. Slaughtering and meat processing industry, the competitive landscape of policy driven by rapid changes taking place, although the scale of business competition with the small business will continue, but scale competition between slaughter and processing enterprises have become the mainstream, a new round of competition will focus on cost control, product development, marketing, brand management in such areas.The change of meat market is a barometer of change in the national economy. This article studied domestic and international meat marketing in the current situation, based on Fujian Sen Hua Foods Co., Ltd., to locate the market position of Sen Hua Food's products. This article studied Reverse marketing mix strategy of different periods, tried to open a sales situation. This article include the followings:1,Analysis of domestic and international meat production, sales models and marketing theory, positioning Sen Hua Food Co., Ltd.'s marketing strategy. According to their unique circumstances, to have their own characteristics, reverse marketing strategy.2,Study of marketing strategy into the market of Sen Hua Food Co., Ltd., especially in the customer's product strategy to divide the whole into the entire show, the overall gross margin calculation, and change the basis of geographical differences in prices of flexible pricing strategy.3,Study of marketing mix strategy of market adjustment of Sen Hua Food Co., Ltd., the strategic management of the industry, as well as Sen Hua chain store oriented, large supermarkets and large wholesale supplement Sen Hua pork products, the company building sales channels circumstances.Implementation of the above marketing strategies and tactics, the sales situation is gratifying, the company slaughtering the 300/day to 2,000/day, the product of Fujian, Guangdong and Hunan formed a good reputation and a stable customer base.