Moonlight Box Online (Guangzhou) Business Plan

Shop around is a common way of purchasing in China. To gain a good reputation is always what the companies want. Facing such a huge Chinese consumer market, to link the customers and the market together through the Internet becomes a niche. The US subprime mortgage crisis, in2007, has led to a global financial crisis this year. In USA and in China, people change their way of consumption when experiencing such crisis, and finally change the concept. Therefore, they may purchase a cheaper product or service to meet their needs and reduce the outlay. The widely use of Internet makes people ask for more. Abundant information is no longer enough, they are willing to get involved and become a so-called"internet citizen". The internet upgrades itself by entering upon a new phase - WEB2.0 to meet such a demand. Group participation, mutual construction, learns from the daily life and feedback is going to be the themes of network age. From now on, people start to integrate real life with internet virtual life.We build a team based on mutual targets and interests. Moreover, our team has some important elements for operating an E-commerce such as complementary advantage, excellent development ability, reasonable profit mode, huge value for customers and professional marketing strategies etc.We research moonlight box online according to online consumers. It can give an automatic price comparison,plan comparison,virtual community service to online consumers whenever necessary. It is a sales and service platform for business. Moon light box will greatly enhance the experience of the consumer in buying products and services. It will make products and service more attractive and improve the service of business in the sales and after-sales.This article is based on the data from the marketing analysis, by using the theories of strategy management, marketing management and the SWOT analysis mode. We offer some suggestion about the positioning, development strategy and teach the company to choose their target customers, after doing some researches on the business environment. The moonlight box online is customized that it gives an automatic price comparison, plan comparison, virtual community service to their consumers whenever necessary.According to the characteristics and the target market of the moonlight box, the author creates a revenue mode and a flow chart of the work arrangement. Finally, basing on the Statistical analysis of the finance and the human resource, the author makes a forecast on the flow of assets and liabilities and tells the possibility of the project.