The Purpose Of This Business Plan About XNH Shopping Center

The purpose of this business research is mainly about the financing preparation of the BJ Zhong Ji Xin He Property Ltd.,Co and its project XNH shopping center.The business research is proposed to show the project information to the potential investors.XNH shopping center is located in the heart of the two major shopping district of Lize CBD and Maliandang market,with convenient transportation and great commercial potential.BJ City Zhong Ji Xin He Property Ltd.,Co.plans to develop the XNH shopping center into a regional one-stop integrated shopping center.As the project pre-construction costs and operating costs of large-scale,so the need for financing to the long-term financing needs.As the author is working in ZR International Trust Co.,Ltd.,and is directly responsible for the XNH shopping center commercial real estate project.Taking advantage of the opportunity of this project,the author chooses the study of XNH shopping center project as the topic.This paper first analyzes the project profile and the external environment,includes the location,surrounding facilities,landscape environment and development company,etc.;and analysis of the external macro environment,the current macroeconomic situation.The study shows that BJ city's economic development is relatively rapid.This paper also analyses the internal and external environmental factors with using the SWOT method.The result shows that this project has the advantage of high potential of the location,good landscape resources and more complete support.However,the disadvantage is obvious which lies in its own development capabilities and the lack of experience of the organizer.And the opportunity of this project comes from the regional potential development,the threat comes from the competition of the newly shopping centers.This project programs to resolve kinds of investment demand in order to make the enterprises and individual get the best passenger flow and the most convenient logistics service by the least input,and then get the best economic efficiency,its run mode has good maneuverability and risk resistance capacity.The project has obvious agglomeration effect to middle income people.According to the marketing scheme and commercial policy of this project,this paper lists the corresponding marketing strategies under the framework of 4P marketing theory.For instance,we calculate the product area of each store and give its price,and supply the optional channel strategies based on different shops and SOHO layout characteristics.At the aspect of the development of different sales channels portfolio,in order to promote the overall commercial marketing policy,we give the three marketing stage for sale.This paper analyses the capital needs of the project,and then elaborates on the project company's share capital structure,financing plan and the source of repayment.Besides,this paper gives the corresponding important financial indicators in three years,such as assetliability ratio,current ratio and quick ratio.In addition,this paper also elaborates the project company's annual profit rate,and assets the project company's overall financial strength.The study shows that the XNH shopping center project has ability of controlling the risk of investment.This project can bring investors a robust return on investment.The conclusion of this paper shows that: XNH shopping center project has a good risk control ability.This project can bring investors a more robust return on investment with a high investment value.Although the XNH Shopping Center project has a relatively robust return on investment and a relatively high investment value,in order to ensure that the project's business research is fully implemented systematically,this paper proposes a series of marketing plans and detailed program operations to support the XNH shopping center project business plan.