KD Shopping Mall Business Plan

This business plan is to analyze the problems of the KD shopping mall project which developed by KD group,analyze the problems existing in the operation and investment promotion of the shopping center,and propose the operation and investment strategy through the analysis of the overall business operation of the project.The financial plan provides a reliable basis for the successful operation of the project.The purpose of this paper is to provide advice on operations,investment,marketing,etc.for the decision-making level of the shopping mall.The aim is to enable KD Shopping Center to achieve 100% investment promotion rate,improve passenger flow and turn losses into profits.The project combines the strategic management theory,research the business environment of the project,develop project management plan;combination of industry competition theory,analyzes the situation of the competitors,make the sales plan;and the combination of technical and economic analysis,focuses on the analysis of the financial indicators of the project,risk analysis,draw the conclusion of the project feasible.When we analyze the financial indicators,we first start with the market research,then we compare the market conditions of the same industry,determine the market price of each function of the project,and get the basic data of the financial analysis.Then according to this data,the cash flow of the enterprise in the next forty years is predicted,and then the investment recovery period and internal rate of return of the project are obtained.Finally,by using the sensitivity analysis method,the biggest factors that affect the enterprise are determined,and the decision basis is provided for the operation of the enterprise.The final conclusion of the paper is:the project is in the period of industry growth,competition is increasingly fierce,but there is great market space.The most important thing is that the financial benefit of the project is quite considerable.If we improve management and purposefully prevent risks,investors will get considerable economic returns.