Lucheng Tong Phase-i Project Business Plan

The plan is based on the Baotou City "Lucheng Tong" project a project done. With the deepening of China's modernization process, the city government at all levels of information to be put on the agenda, Baotou Municipal Government in 2008 proposed the implementation of "City of convenience services Card" ("the Lucheng Tong") projects. XD companies set up in accordance with the contract with the city of Baotou City Card Co., Ltd. is responsible for all the systems Lucheng Tong project investment, construction, management and operation of the project in two phases, the first phase from 2009 ,5-7 years time.The business plan is the first phase of the project's internal and external environment in which the project's network architecture, the project target user; project operations organizational structure, marketing strategy; project financial planning including investment planning, investment earnings forecasts; project operation and the countermeasures and other risks to do a more comprehensive analysis and discussion.This paper briefly the other similar projects are analyzed, and general description of related industries at home and abroad and technology development, policy environment, project planning background, and to Hong Kong's "Octopus" and Shenzhen "Shenzhen Tong" as an example in detail analysis and appraisal of the industry to be sustainable, operational features, benefits the country is a promising market for industry. Plan and then start from the macro level, in the City's market has done a thorough and detailed analysis, from the municipal government of the relevant decisions and actions, Baotou City, the economic, cultural, cultural life, public consumption and so 11 were analyzed; then the project's strengths, weaknesses, opportunities and threats (SWOT) analysis to determine the market segments the company should find a suitable starting point from the point and the surface, stage construction, phased marketing approach to market expansion and development of marketing strategy. Macro-argument analysis, plan to proceed from the micro level, the project's network infrastructure was planned, designed according to the characteristics of the project's organizational system operators to develop a detailed marketing plan project, including project operation vector -"Lucheng Tong" from the issue and use, the project's market promotion plan and marketing strategy, and investment in the project's progress and plan to do a cost analysis, investment return analysis, the article finally made the project predict the risk of the operation, and coping strategies developed accordingly.Analysis by demonstrating that the project requires an initial investment in the first phase of about 40 million, investment recovery period is about 5 years.