Case Research On E-marketing Of Stone Company

E-marketing has become the very important part of traditional marketing from its birth in the early nineties of twenty century, it brings new energy and opportunity to corporation, E-marketing is quickly adopted and developed by middle-small corporations. However, due to the weak recognition on E-marketing, improper use on the strategies and tactics of E-marketing, too high expectation on it, incurred heavy blindness during the execution of E-marketing to middle-small corporations, grand investment, but slight harvest, how to correctly adopt E-marketing via internet, many corporations are looking for the tricks for pressing economic benefit through E-marketing and avoid unnecessary waste on time or cost.Stone company specializes in production and design of TFT LCD panel and solution, they has adopted E-marketing for five years, but not good effect. This dissertation analyzed current E-marketing, TFT LCD marketing, and company's website with E-marketing theory and industrial product E-marketing theory, anatomised the issues of current E-marketing, made solutions to correct its E-marketing with E-marketing STP strategy, brand strategy and E-marketing tactics, through analysis on PEST theory of TFT LCD industry, SWOT analysis to stone company, pointed how to combine the transmission function of internet and integrate traditional marketing tactics of 4C & 4P in the era of WEB2.0, exert the advantage and convenience of E-marketing, enhance E-marking application level to stone company.Stone company is a typical industrial product manufacturer, export is more than domestic sale, E-marketing is very important to stone, through the analysis, summarized industrial product E-marketing mode for reference for relevant industry or corporations.