The Research On Marketing Tactic Based On Indian Market For Zhuzhou Cemented Carbide Group

After 30 years of reforms, most of Chinese enterprises are no longer keeping their eyes only on domestic markets, and globalizing has already been the main topic for the those with potential ambitions.Zhuzhou cemented carbide (to be abbreviated as ZCC) group is the leading company in Chinese carbide industy line and it stepped into internation business from 1988, and its turnover grew from 10millions to 120millions in US dollars in last 20years. But ZCC group does not have very deep and detailed research in different partition markets, and does not have suitable market tactic in hand either. India is one of the fastest developing countries after China, and it is named as one of the gold brick countries of"BRIC", presently, China-India relation warmed; bilateral busniness grow up very fast; Indian market has been the important target market for most of Chinese enterprises, meanwhile, it is the very important market for ZCC group too.On the base of general theory of marketing strategy, through methods of SWOT and PEST and way of analyzing model of Michael Porter five forces, after thorough research and collecting detailed information, the thesis has fully analyzed the states of Indian market and competition in the field of cemented carbide, and has also presented the concept of competitors groups. This thesis will also give a detailed description for the whole three Groups. With the impersonal analysis of world carbide industry, international and domestic carbide market, the thesis indicates ZCC group's opportunity and threat. And with completely analysis of ZCC's own conditions, the paper presents ZCC's strength and weakness. Finally, It gives an analysis and suggestion on ZCC group's Indian marketing strategy-- Overall cost leadership, and presents a series of marketing tactics on Indian market for ZCC and This thesis finally presents measures to ensure the fulfillment of the above marketing tactics.The value of this thesis comes from the information brought to Chinese cemented carbide manufactures who want to extend their products in Indian market, this thesis will give new idea to the cemented carbide enterprises who is willing to improve their administration, enhance their capability of marketing abroad and seek their share at the severe competitive international markets as well.