China's Commercial Banking Services Marketing Strategy

Bank is a customer-targeted marketing in order to profit for the purpose of marketing strategy through a variety of combinations of implementation, the transfer of financial products to customers in the hands of dynamic management process。With the further development of economic globalization and China's entering WTO, the financial industry is becoming more competitive in the face unprecedented opportunities and challenges,but,due to domestic commercial banks similarity between the serious financial products ,competitiveness, and no significant differences,in order to better serve our customers and enhance the overall strength of the banks themselves,the banks of the service marketing has become almost all the bank's marketing。Introduction, analysis of the domestic commercial banks to carry out the purpose and significance of marketing services,that domestic commercial banks need to service marketing。Commercial banking services on the development and evolution of marketing, this article from the service concept, the concept of commercial banking services,marketing, commercial banking services,the purpose of the three aspects of marketing are described and analyzed from the West Bank early stages of marketing theory,stage of development to mature stage of evolution,as well as China commercial banks marketing concept development。The third part of the domestic commercial banking services and status of the marketing environment, marketing of banking services and then on the SWOT analysis of qualitative and quantitative analysis;fourth part of the combination of above AHP , SWOT China Construction commercial banks to determine the weight factors, combined with Chongqing CCB transition network to its own characteristics, a more in-depth discovery of Chongqing, China Construction Bank Transformation network problems; Finally, the above problem, from return, reaction, relationship, association building four outlets in Chongqing China Construction Bank Transformation 4R strategy based on customer satisfaction;Sixth, the Chongqing Construction Bank, the implementation of the transition network marketing strategy, including its strategy to enhance customer delivered value of the application;Rapid Response applications; relational customers maintain; product sales program sales to change;and clear summary of the final text Future Development。...