Research On Private Enterprises' Financing Based On Financial Strategy

The difficulty to raising money have always been a significant problem of prevent private enterprises'sustainable development in China. After the global financial crisis broke up in 2008, many small-scale Private enterprises went bankrupt because of lack of money, which attracted the social attention on private enterprises'financing problem again. Beside of reasons of unsound financial system, the level of economic development and policy, lack of clear strategy planning and objective and financing competitive power also prevent private enterprises'financing.Facing the growing competition in the financial environment, it becomes an internal requirement to achieve sustainable development and to create value continually, and the ultimate goal of financing is to obtain enough capital for the implement of enterprise strategy. So it is necessary to make strategy planning for financing process. In this article, we apply the strategy management theory to analyze private enterprises'financing objectives and demand in different stages. Financing under financial strategy has multi-objective characteristics including the balanced growth of enterprises, and the importance of the financing will target enterprises with different periods of the strategic adjustment of change. Therefore, we will establish a system with the efficiency of finance as the core index, and use a dynamic multi-objective decision model to evaluate the private enterprise of several common forms of financing, to provide a theoretical reference for private enterprises under the guidance of the strategic objective to choose reasonable means of financing.