The Research On Pingyang Pet Products Industry Development Strategies

As people become increasingly fond of pets, pet industry has become another new feature of sunrise industries, following the tourism and sports industry. At present, China has a number of nearly 150 million pets, pet industry sales is up to 400 million yuan. China's huge pet economic opportunity has attracted many international well-known pet manufacturers to invest in China.After 10 years of development, Pingyang Pet products industry, has achieved good economic and social benefits, has down large contribution to the development of Pingyang, also becoming one of the pillar industries of Pingyang County Economic Development. But the pet products industry also encountered many problems in the development process, such as:industrial production pollutes the environment, inadequate supply of raw materials, weak brand building and industrial growth slowdown.This paper do a deep research on Pingyang Pet supplies industry development issues, firstly analyzes the competitive environment of the industry through the PEST analysis and competitive "five forces" analysis method, and then analyzes the status quo and outstanding problems in the industry, and then use SWOT analysis method, analyzes the strengths, weaknesses, opportunities and threats of the pet products industry, learn the practical development experience from foreign countries, and put forward targeted Development Strategy and implementation of safeguard measures to Pingyang Pet products Industry. This paper, point a clear the direction of the development of Pingyang Pet products Industry, enhance the core competitiveness of industries. This paper also has a certain reference value to the development of other regions of pet products industry.