The Study Of Specialized Strategy And Marketing Strategy Of Household Enterprises

From the middle and late of 1990s, most of household enterprises of our country began to adopt diversified strategy to expend their business. After short success, each household enterprise falls into business dilemma. But enterprises which always adhere to specialized business obtain great development. So the choice of strategy plays a vital role for household enterprises'development.The paper firstly studies the present business circumstance, problems and reasons, proving the specialized business's feasibility of household enterprises from such three aspects as outside environment of enterprise and advantages from enterprise's significance and specialized business. In the end, the paper explores the marketing strategy of household enterprises under the specialized business.Conclusion is made based on the study, which specialized business strategy is the best strategy for the household enterprises of our country. The household enterprises should take various marketing strategy based on the specialized business.