A Study Of Specialized Strategy Of Products In Changchun Automobile British Chi Knuckle CO., LTD

Changchun Automobile British Chi Knuckle CO.,Ltd. Since its establishment in 2000 has been a great development. At present, the production of trucks and other products to the festival is a collection of trade, production and logistics for the diversified development of integrated enterprises. In order to enable enterprises to sustainable development, the company decided to take specialized production for the development of the road section, as a "small and," "small but excellent," "small and specialized" of the enterprise.In this paper the author of the company's external environment. At present, China's auto parts business has sales booming situation, the opportunity is gratifying development of the industry. However, the excessive number of spare parts enterprises, and product mix serious anomaly. Knuckle vehicle developed entirely by professionals in the chemical plant production, and in our country, the current shift in the production of "casual, disorder and small".Chi British companies to implement modern management, and strive to achieve advanced technology and strict management, the company's products sold throughout the country, widely users praise, but companies there are a number of issues, such as the number and diversity of products coexist, Knuckle surviving in the production of many weak links in the company as a whole needs to be increased, and so the management level.In the paper the author discusses the development of small and medium enterprises choose professional theoretical foundation and its advantages. How to make enterprises have special advantages into full play, enterprises can "do the", "fine", the author discusses the implementation of the Sino-British company Chi Knuckle professional development strategies need to further enhance the expression of the companies in the manufacturing Knuckle industry leading position in the determination, and put forward after five years of development to become the country's largest manufacturers of the strategic objectives.In order to achieve these objectives, the authors put forward the main responses: Knuckle rapid expansion of production scale and improve their overall management level, and strengthen cultural development, and actively carry out capital operation.