The Research Of Influence Factor On Hairdressing Consuming Behavior Of Urban Female

Every people want to be good-looking. With the development of society, women's social statuses are becoming higher than any time in past, they pay more and more for hairdressing to improve their life quality. Women have already been an important section of consumer's group.Urban women's consumptive behavior have changed a lot, namely, transform to multificational from simplificational. Urban women's behavior is influenced by many factors, among theses factors, which of them will influence the behavior of making up. It is important for us to answer this question to exploit the domestic hairdressing market. Up to now, there is few research focuses on the women's, especially urban women's behavior of hairdressing consumption, and the conclusions of existed studies are not thorough and general enough.This thesis takes women living in Shenyang city as example to start the empirical research. It studies how the factors, including:personality, environment, propagandizing and marketing, to influence city women's behavior of hairdressing consuming. Furthermore, it also analyzes how to introduce the demands of hairdressing consuming effectively. According to the conclusion, this thesis offers academic and data support for the enterprises which dealing with producing and marketing of hairdressing, so it has great significance in exploiting and developing the domestic hairdressing market.