Research On The Development Of Female Tourism Market Based On The Consumption Behavior Of Female Tourists In Yanbian

This paper Yanbian area as a research area, the female population in the Yanbian region-wide as the research object, under the guidance of the theory of tourism market development, the use of a questionnaire survey to obtain first-hand information and Yanbian Tourism Industry Development Report, literature a variety of methods, questionnaire, statistical analysis method, qualitative analysis and quantitative analysis of the current situation of tourism development and limit female tourism market development factors Yanbian made empirical analysis. Specific results are as follows:Consumer behavior analysis:(1) Women Travelers Yanbian area concentrated in the age 30-39 years and 40-49 years of age, family status of marriage, the couple lived and married, with children living mainly in monthly income 500-1000 and 1000-1500 Yuan relatively large number of educational attainment in secondary and high school-based.(2) Yanbian female tourists travel motivation to visit friends and sight seeing.(3) Yanbian features female TOURISTS’TOUR aspect, access to information and more to friends and relatives and television broadcast mainly out of vehicles, mostly buses and trains traveling the main way to personal travel, tourism routing to the natural landscape trips, if traveling with the group, the higher the cost, route, security and accommodation arrangements these factors the degree of concern about the safety of living, most women are willing to choose female tourist theme hotel or exclusive Women floors.(4) Yanbian female tourist consumption characteristics, consumer constitutes a major attraction tickets to mostly snack food preferences to feature the main shopping preference native majority, entertainment projects tend more scenic tour.(5) The current tourism industry there are certain problems, including the consumption of expensive, fly, kickbacks serious, exaggerate attractions, room and board and guide poor quality is not high.(6) Mainly factors on Yanbian female tourists travel are low incomeand less time-based.Tourism market development:(1) Tourism product development. Design exclusive female tourist route, according to the travel motives and festivals to develop tourism projects, and family-oriented atmosphere in the project design.(2) Improve security measures. Sound policies and regulations to ensure the safety of tourist facilities, women themselves raise safety awareness.(3) Intensify propaganda. The Government should step up publicity efforts, publicity through various channels of radio, television, newspapers, magazines, etc.,Use of the Internet and a series of new Internet tools tourist information, introduce tourist attractions, promote tourism routes, share travel experiences or female visual Tourism, etc., pay attention to the power of word of mouth, its easy to understand language.(4) Pricing strategies. According to income level design travel routes, flexible promotions.(5) Standardize the market order. Government level strict supervision, the tourism industry itself should also regulate their own behavior(6) Cultural Quality of tourists needs to be improved. Tourists want to change the concept of self-government level to improve the teaching staff of treatment.