The Structure Optimization Of Destination's Travelling Products Under The Influence Of Wenchuan Earthquake

Tourism products in broad meaning refer to the variety of material products (physical products) which the operators in the tourism market sell, as well as the provision of services (intangible product). The main was travel line, and all departments and sectors combined in order to meet the tourists'six basic needs of food, shelter, transportation, travel, purchase, entertainment in the process of touring. A reasonable tourism products system is conducive to the healthy development of the tourism industry as a whole. May 12, 2008, an earthquake with the level of 8 was happened in Wenchuan, Sichuan, and the earthquake caused heavy losses to the tourism industry in Sichuan province. The problems of the tourism products system of Sichuan originally become worse after the earthquake. In this article, with a view of adjusting the travel line, building the tourist attractions and regional cooperation we explore how to optimize the tourism products system of Sichuan in order to play an active role in making a rapid restoration of Sichuan Tourism. This paper can be divided into five parts:The first part introduces the topics of this background, and give us the literature review of the response measures about tourist products from the scholars at home and abroad after the crisis tourist, especially response measures about tourism products system.The second part introduces the impacts of Wenchuan earthquake on Sichuan tourism, including the impacts on tourism resources, tourism and tourism product structure.The third section, starting from the basic concepts , gives us the relevant overview of consumer behavior, tourism consumer behavior and the behavior of the tourists in post-crisis . And then the text using a questionnaire with SPSS analytical approach explains the impacts of Wenchuan earthquake on tourist consumption behavior, and made a brief mention of relevant countermeasures.The fourth section describes the related theories to adjust the tourism product system,. Including the product life cycle theory, image masking and image superposition theory and government-led development theory.The fifth section introduces the situation of the structure of the tourism product in Sichuan Province.After discussing several major factors making influence to the product structure of Sichuan and the strengths and difficulties when readjusting the Sichuan tourism product the article gives us the best response for the adjustment Sichuan tourism products after the earthquake...