The Influences Of The Different Frames On Decision Making Process

Use of framing effect traditional research paradigm and self-framing effect research paradigm combined with the task of introducing different levels of situational and self-esteem, behavior of different decision-making framework for the impact study to examine the behavior of the internal mechanism of decision-making process.This research includes two studies. The risk of a traditional decision-making framework of the tasks of decision making in different situations, to determine the level of the framework of self-esteem of individuals with different preferences for risk decision-making framework in the positive and negative tasks were different. Second, the use of self-study in the framework of the research paradigm, decision-making in different situations, the framework of self-esteem in an uncertain impact on the behavior of decision-making. Further to the decision makers but also the decision-making problems in different situations, the framework formed by the nature of the self-validation studies, and uncertainty within the framework of decision-makers focus on the self-adopted framework for emotional tone, self-esteem levels of different individuals of self-formed frame difference and self-framing effect. Main conclusions are as follows:(1) In determining the framework, the framework of the property on the behavior of significant influence in decision-making, and self-esteem effects on the behavior of decision-making is not significant.(2) The Situation in the framework of self-existence, has a certain stability. Self-contained framework of emotional reaction component, such sentiments have prepared for the function of tone, more difficult to accept in the face of issues such as life and death issues, tend to describe the more active.(3) Self-framing effects in different task situations exist, and the self-frame mode of action consistent with the traditional framework, the framework of the promotion of positive self-risk aversion, the risk for negative self-promotion framework. (4) High self-esteem individuals framework of a more positive emotional tone, more use of positive self-framework; low self-esteem individual emotional framework of a more negative tone, more negative self-use framework.(5) Framework for property and self-esteem can affect the behavior of decision makers. Positive self-esteem promotion framework and high risk aversion; negative self-promotion of the framework and the risk for low self-esteem.