Beida Jade Bird ACCP Diagnostic Marketing Strategy

With the development of computer technology and state the importance of information strategy, the computer software industry has been booming in China, the development of computer software applications in industries improve their speed and efficiency of information has become very urgent needs, in this kinds of cases, the community has a wide range of software technical personnel on demand. China's serious shortage of supply of software talent, great year after year in the job under pressure, the software talent gap is growing, mainly because the domestic supply of computer software professionals structural imbalance. At present, China's software and technical personnel or university primarily through domestic supply,The national university curriculum of computer software has been out of the current software development status, the domestic software talents college mechanisms and business demand for talent serious disorder, in which case, welcome the domestic computer software and training industry unprecedented opportunities for development. Software for enterprises and technical personnel needs, a variety of software training institutions have mushroomed in the allocation of land into the sky, gradually increasing market competition.Training as a domestic software industry occupies the largest market share of Beida Jade Bird ACCP is in such good opportunities before the stagnation, declining enrollment, loss of joining center collapse, brand image damage, one by one competitor wins the market opportunities are go. In such a competitive market environment, Beida Jade Bird ACCP Marketing strategies adopted by the existence of serious shortcomings, in urgent need of the appropriate adjustments. In this paper, SWOT analysis on domestic and international computer software industry analysis, in particular, introduced almost simultaneously with the start of China has already become the world's software factory of Indian software industry, introduced the Indian software talent training mechanism, but also on the domestic software industry development and the demand for talent to do the appropriate description, so that China's computer software training industry good prospects for development of Beida Jade Bird ACCP external environment in which the analysis, the conclusion that in terms of domestic policy support or market opportunities,On the Beida is very beneficial for the development of ACCP. Then again Beida ACCP their own marketing strategy, is analyzed, pointing out the advantages and disadvantages of its existence, combined with the market focus from the product, price, service four aspects of the countermeasures to address The current problems faced by software training to enable them to maintain leading market position, to obtain greater market share.