Research On The Green Marketing Strategy For Real Estate Corporation

This paper is concerned research the most main real estate market of today's Chinese economy, we explore the real estate business green marketing issues. The rapid development of the real estate business, to people's lives and the national economy has brought enormous benefits, but also facing shortage of natural resources and energy. As a real estate company to provide housing products, should follow the trend of social development, its product development and business process factors into green marketing, which is the sustainable development of our society part of the fierce competition in the industry is based on the premise . This article first introduces the first green marketing of real estate background and significance, that the green concept, the implementation of green marketing, green residential development, on the sustainable development of our economy and society has a major and far-reaching significance; s Chapter II of the basic content of the green marketing of real estate are analyzed, the main definition of green marketing and green marketing, real estate, and further describes the characteristics of real estate green marketing and content; third chapter outlines the implementation of our real estate market, green marketing the status and problems of that green marketing of real estate market has not yet become the leading real estate marketing company, as the real estate business and pursue short-term benefits, so most of the real estate business has not yet implemented a real sense of the green marketing; Chapter of green marketing strategies adopted embedded, real estate companies proposed green plan, green development, green demolition, green management, green construction, green monitor, green property, green marketing of specific strategies that are based on the real estate business considerations, marketing strategies can be freely cut or tailored, is a gradual process, mainly from green marketing to illustrate all aspects of the real estate business is how to green residential development, and in good economic, environmental and social benefits, it is worth in the real estate business in the market promotion. Green Marketing Strategy of the real estate business is still in its infancy, but rapid development. To make green consumption by the fashion conscious action into every consumer, it must be real estate development business, government, consumers three complement each other in order to forge ahead. With the social and economic development and progress of human civilization, people's environmental attitudes and awareness of green consumption gradually been strengthened. Green marketing is the real estate business real estate co-ordinating the natural, social, economic coordinated development of the marketing model is to adhere to the concrete embodiment of the scientific development concept is to achieve sustainable development in an effective way to the national economy, but also producers, consumers and the government the relationship between re-interpretation. This article focuses on the real estate business green marketing strategies, green marketing advocate, called for universal rational way to go green.