| With China's entry into the WTO and the all-round opening-up of the financial industry, foreign banks focus on the giant financial market in China competitively; With the rapid development of China's national economy,areas of distribution of national income to keep the personal inclination, Accumulating personal wealth at the same time, demand for personal financial business requirements of diverse varieties. Single, traditional savings services can not meet the needs of individual customers, a variety of personal financial services come into being.and personal financial business has become one of important revenue sources of economically developed foreign banks due to characteristics such as universality of service objects, low risk and stability of profit and so on; the development of personal financial business is at the early-stage in our country, so that it has room for development; and the development of the personal financial business has drawn the most attention; therefore, personal financial business has become the competitive focus of foreign banks and all commercial banks at home. Industrial and Commercial Bank of China,heiloangjiang branch. as the representative of state-owned commercial banks in China, is confronting the intense and crucial competition in personal financial business. The paper intensively studies the development of Industrial and Commercial Bank of China,heiloangjiang branch in personal financial business under such a background; the study focuses on the following aspects:1. Theoretical significance and realistic significance for the study on the development of personal financial business: in recent years, with the development of economy and the accumulation of individual wealth, the personal financial business requires a vigorous development due to not only the needs of consumer client but also the development of banks. China since the reform and opening up and sustained economic development, income growth year after year, individuals and families in social life is playing an increasingly important role, which requires commercial banks to customers as the center, the use of modern management concepts, relying on high-tech means to individuals and families to provide comprehensive, integrated, comprehensive, high-quality personal finance and investment services. In the wave of financial globalization and innovation, driven by the domestic banking sector, foreign competition has become increasingly fierce. China's accession to WTO, in particular the end of 2006 fully open RMB business of foreign banks, the Industrial and Commercial Bank of China is facing more serious domestic commercial banks and foreign banks and competitive challenges.Therefore, the study on the development of personal financial business under such a background has important theoretical significance and realistic significance.2. Definition of personal financial business and theoretical of the development: the personal financial business refers to banking business provided for a individual or family resident by commercial banks, including comprehensive and overall financial products and services such as savings, credit cards, loan for consumption, management of personal money and so on. Personal banking originated in the 20th century, a new U.S. banking business, and then in the Americas, Europe, Asia, Japan and Hong Kong developed rapidly, has now become a major international commercial bank business, personal finance business revenue in the bank proportion of total income increased year after year, it has become a major international commercial banks, one of the main source of revenueThe development of the personal financial business substantially has gone through theoretical phases as follows: real bill, expected income, liabilities, and excessive money supply.3. Present situation for the development of personal financial business in Industrial and Commercial Bank of China,heiloangjiang branch: the introduction of individual financial species provided by the Industrial and Commercial Bank of China comes first, Introduced the Industrial and Commercial Bank of China branch ,Heilongjiang Branch Personal Banking financial development process,General terms, the broadly include: savings business, retail business, personal financial services in three stages.the species including savings, agencies, bank cards, personal loans, management of personal money, electronic bank and so on; the analysis on the financial environment for the operation of personal financial business comes second, Since reform and opening, China's planned economy gradually changed by the state to a market-oriented market economy, sustainable and stable development of China's economy, people's living standards are improving, with GDP growth year after year, the overall development of the economy in good shape. With the development of the banking sector, banking system, continuous improvement, China's banking laws and regulations as the banking industry continue to improve and perfect pace. China's political environment is stable, the development of the banking industry provided a guarantee China's personal credit system construction has just started, has made some progress, but not yet formed a complete system, remains to be further improved to strengthen.followed by the problems for the development of the personal financial business in the Industrial and Commercial Bank of China.4. The development of the personal financial business in the Industrial and Commercial Bank of China is subjected to SWOT analysis. Further analysis on advantages, disadvantages, opportunities and crisis and so on is focused on the development of the personal financial business in the Industrial and Commercial Bank of China. Has the size, reputation, customer base Advantages, rigid business models, lack of a strong business, product market and poor adaptability, lack of differentiation of the inferior service, with policy, economic development, market opportunities, the presence of market competition, lack of talent, personal credit system is not integrity threats.5. Strategies for the development of the personal financial business in the Industrial and Commercial Bank of China,heilongjiang branch are put forward. In this paper, strategies for the development of the personal financial business in the Industrial and Commercial Bank of China focus on the following aspects: (1) advanced management philosophy of the personal financial business shall be introduced actively; (2) acceleration of product innovation, creation of core products, reinforcement of brand construction; (3) effective combination of monetary market and capital market shall be realized; (4) implementation of overall customer management strategies; (5) introduction of talents, cultivation of talents, retention of talents; (6) further development of personal credit system.This paper uses a combination of theory and case analysis, financial services for individuals has defined a clear range of personal financial services, clear the classification of personal financial services, described the characteristics of personal financial services to individuals for the Industrial and Commercial Bank of China,heilongjaing branch. An empirical analysis of financial services has laid a solid theoretical foundation, theory and reality, complement each other. Industrial and Commercial Bank of China, heilongjiang branch through the personal financial status of the business system analysis, in-depth analysis of the Industrial and Commercial Bank of China,heilongjiang branch business development of personal financial problems, domestic and foreign commercial banks for competition in the actual personal financial business financial environment, from personal banking business philosophy , products, development, customer management, personnel training, personal credit system proposed the development of six aspects of personal financial services Industrial and Commercial Bank of China,heilongjiang branch development strategies. Industrial and Commercial Bank of China ,heilognjaing branch to the development of personal financial services in competition, more targeted, more effective measures to provide a reference to the Industrial and Commercial Bank of China,heilongjiang branch to adapt to the fierce market competition, comply with the international trend of financial development, thus speeding up the personal financial the pace of business development, personal financial business in competition in an invincible position. For the smooth operation of socialist economy and the development of good financial security, economic prosperity for the country escort. |
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