A Study On The Development Strategy Of Hohhot Baita Modern Service Industry Cluster

Modern service industry, especially productive service industry, is a mainscale to measure the prosperity of a country, whether it is developed or not. Thedevelopment of the modern service industry has become a major growth point ofurban economic development. Modern service area with comprehensive advantagesis the ideal model of the development of modern service industry, which is also aneffective approach to rapidly integrate urban economy into the regional or worldeconomy. To support the construction "Center of western service, charm of Hohhot","Hohhot Service Industry Development Plan Outline (2009-2020)" proposes "anuclear two wings", the space layout for the development of serviceindustry. Baita MCBD is identified as the demonstration area of service industrydevelopment in the city.Baita MCBD is one of the first pioneering cluster districts of modernservice industry in Hohhot. Since2011, the planning, infrastructure construction ofcluster district and its investment work have achieved initial success, but in the faceof the complex economic situation, how to explore and develop a more perfect, morereasonable, more feasible development strategy, still lacks a comprehensive andsystematic research. The research on the development strategy of Baita MCBD is acase study. In order to make the research conclusion conform to the objectivedevelopment needs, the thesis tries to apply the commonly used methods, such asSWOT, with objective, comprehensive and systematic analysis of cluster district inthe internal and external environment conditions, analyzes comprehensively thesuperiorities, inferiorities, opportunities and challenges faced by it, to lay a goodfoundation for the development strategy according to the comparativeand competitive advantage in the vein. In order to make the strategy more scientificand reasonable, it analyzes the key driving factors promote the competitiveness of the cluster districts on the basis of the unpolished start-up and the Porter’s DiamondModel. From the above analysis, the thesis proposesstrategic countermeasures of Baita MCBD in a scientific and rational way.This thesis is divided into six chapters. The first chapter is the introduction,including research background, significance, research methods, etc.; the secondchapter introduces the related concepts and theoretical basis; the thirdchapter, using SWOT analysis method, analyzes the internal andexternalenvironment of cluster district; the fourth chapter, based on Porter’s Diamond Model,analyzes the influencing factors of MCBD, and draw conclusions of the key driversof Baita MCBD; the fifth chapter based on SWOT and the theory of Porter’sDiamond Model, puts forward ways to promote the healthy and orderly developmentof cluster district and the strategic countermeasures and safeguardsof their competitiveness; the sixth chapter serves as the conclusion part, the maincontents and opinions are are briefly summarized.